Fuyoh, talking about the no-frills business, when somebody leads the way and shows us how to turn it into a profitable business, seems like everyone else is taking the cue and going into this niche market.
Undoubtably, when customers look at the attractive price(from RM9.99) what can they expect to get in return. I don't know about you, but to me there are 2 types of travellers, namely tourists and business travellers.
It remains to see who are they targeting. Catch here is business travellers always bill their employers, so they don't have to worry about the cost. Tourists normally buy packages so their choice of hotel is determined by travel agencies.
To be honest, I think only 2 types of people would be their regular customers:
- Couples(Of coz the ones who usually rent by-the-hour)
- Small business owners
What do you think?
＊UPDATE: I should have done my background research 1st, that Datuk Tony Fernandes holds 40% of Tune Ventures which owns more than 70% of Tune Hotels. And a certain somebody is involved as well, the one suing Uncle Jeff and Rocky. Anyway refer to Howsy's post about it here.